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Managerial marketing: Perspectives and viewpoints, a source book

Kelley, Eugene J; Lazer, William

Managerial marketing: Perspectives and viewpoints, a source book - Richard D Irwin Inc, Illinois 1958 - 508

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: PG 658.8 KEL-M

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Managerial marketing: Perspectives and viewpoints, a source book