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Marketing management: Planning, implementation and control

Ramaswamy, V S; Namakumari, S

Marketing management: Planning, implementation and control - 2 - Macmillan & Co. Ltd., New Delhi 1995 - 624

ISBN: 0230637299

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: PG658.8 RAM-M2

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Marketing management: Planning, implementation and control