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Marketing Research:An Applied Oreientation

Naresh K.Malhotra , Satyabhusan Dash

Marketing Research:An Applied Oreientation - 7th rev. ed. - Noida Pearson India Education Services Pvt.Ltd 2019 - 955p. ill 22cm

ISBN: 9789353433291

Subjects--Topical Terms:
General Management
Marketing Research and analysis;Marketing Management

Dewey Class. No.: 658.83 NAR-M

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Marketing Research:An Applied Oreientation