Marketing and sales promotion (Record no. 28782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170207s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | PG 658.81 CHA-M2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chandrasekharan Nair, K, et al. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and sales promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Himalaya Publishing House, Allahabad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 |
| 365 ## - TRADE PRICE | |
| Price amount | 28 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management; Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Fatima Mata National College Library Kollam | Fatima Mata National College Library Kollam | 17/02/2017 | 053778 | 17/02/2017 | 17/02/2017 | BOOKS |