Research methods in marketing and management (Record no. 28848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00452nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170207s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | PG 658.83 SET-R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sethna, Beheruz N; Groeneveld, Leonard |
| 245 ## - TITLE STATEMENT | |
| Title | Research methods in marketing and management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | TATA McGraw-Hill Publishing Co., Ltd., New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 332 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research and analysis; Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Fatima Mata National College Library Kollam | Fatima Mata National College Library Kollam | 17/02/2017 | 053885 | 17/02/2017 | 17/02/2017 | BOOKS |