Hotchkiss, George Burton <br/><br/>
Outline of advertising: Its philosophy, science, art, and strategy 

 - 3 
 -  Macmillan & Co. Ltd., New York  1962 
 - 605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>PG 659.1  HOT-O3