Mccarthy, E Jerome <br/><br/>
Basic marketing: A managerial approach 

 -  Richard D Irwin Inc, Illinois  1963 
 - 770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  MCC-B