Kirkpatrick, C A <br/><br/>
Advertising mass communication in marketing 

 -  Houghton Mifflin Company, Boston  1959 
 - 638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>PG 659.1  KIR-A