Lawrence, R J, Ed.; Thomas, M J, Ed. <br/><br/>
Modern marketing management: Selected readings  

 -  Penguin Books, England  1971 
 - 413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  LAW-M