Seibert, Joseph, Ed.; Wills, Gorden, Ed. <br/><br/>
Marketing research: Selected readings 

 -  Penguin Books, London  1970 
 - 391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis; Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.83  SEI-M