Boone, Louis, E; Kurtz, David L <br/><br/>
Contemporary marketing 

 -  Dryden Press, Illinois  1977 
 - 514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  BOO-C