Johnson, Eugene M, Ed., et al. <br/><br/>
Readings in contemporary marketing 

 -  Dryden Press, Illinois  1977 
 - 347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  JOH-R