Kollat, David T, et al. <br/><br/>
Strategic marketing 

 -  Holt, Rinehart & Wintson, Inc., New York  1972 
 - 548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOL-S