Churchill, Gilbert A <br/><br/>
Marketing research: Methodological foundations 

 -  Dryden Press, Illinois  1976 
 - 683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research and analysis; Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.83  CHU-M