Kotler, Philip <br/><br/>
Principles of marketing 

 -  Prentice-Hall of India Pvt. Ltd., New Delhi  1980 
 - G-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-P