Kotler, Philip <br/><br/>
Marketing management: Analysis, planning and control 

 - 5 
 -  Prentice-Hall of India Pvt. Ltd., New Delhi  1988 
 - 777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  KOT-M5