Guiltinan, Joseph P; Paul <br/><br/>
Marketing management: Strategies and programs 

 -  McGraw-Hill Book Company, New York  1968 
 - 427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  GUI-M