Mehta, Subhash C <br/><br/>
Marketing: Environment, concepts and cases 

 -  TATA McGraw-Hill Publishing Company Ltd., New Delhi  1986 
 - 560 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  MEH-M