Cundiff, Edward W, et al. <br/><br/>
Fundamentals of modern marketing 

 - 4 
 -  Prentice-Hall of India Pvt. Ltd., New Delhi  1985 
 - 482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  CUN-F4