Bellur, Venkatakrishna V; Berkman, Harold W <br/><br/>
Readings in marketing management 

 -  Himalaya Publishing House, Bombay  1987 
 - 510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  BEL-R