Kotler, Philip; Armstrong, Gray <br/><br/>
Principles of marketing 

 - 5 
 -  Prentice-Hall of India Pvt. Ltd., New Delhi  1991 
 - 711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial psychology
<br/><br/><label>Dewey Class. No.: </label>158.7  KOT-P5