Ramaswamy, V S; Namakumari, S <br/><br/>
Marketing management: Planning, implementation and control 

 -  Macmillan & Co. Ltd., New Delhi  1994 
 - 514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  RAM-M