Kotler, Philip; Armstrong, Gray <br/><br/>
Principles of marketing 

 - 6 
 -  Prentice-Hall of India Pvt. Ltd., New Delhi  1995 
 - i-25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-P6