Schiffman, Leon G; Kanuk, Leslie Lazar <br/><br/>
Consumer behaviour 

 - 6 
 -  Prentice-Hall of India Pvt. Ltd., New Delhi  1998 
 - 672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8342  SCH-C6