Varma, M M; Agarwal, R K <br/><br/>
Marketing management 

 - 2 
 -  King Books, Delhi  1998 
 - 447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  VAR-M2