Rajan Nair, N <br/><br/>
Marketing: An introductory text 

 -  Sultan Chand & Sons, New Delhi  1997 
 - 242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  RAJ-M