McQuail, Denis <br/><br/>
McQuail's mass communication theory 

 - 4 
 -  Sage Publications, New Delhi  2000 
 - 542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication & Mass media
<br/><br/><label>Dewey Class. No.: </label>R 302.23  MCQ-M4