Zeithaml, Valarie A; Bitner, Mary Jo <br/><br/>
Services marketing: Integrating customer focus across the firm 

 -  TATA McGraw-Hill Publishing Co., New Delhi  2000 
 - 620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  ZEI-S