Krishnamacharyulu, C S G; Lalitha Ramakrishnan <br/><br/>
Rural marketing: Text and cases 

 -  Pearson Education (Singapore) Pte. Ltd., Delhi  2002 
 - 397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  KRI-R