Jha, S M <br/><br/>
Services marketing 

 - 4 
 -  Himalaya Publishing House, Bombay  2000 
 - 611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  JHA-S4