Czinkota, Michael R; Kotabe, Masaaki <br/><br/>
Marketing management 

 - 2 
 -  Thomson-South Western, Australia  2000 
 - 597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>PG 658.8  CZI-M2