Pillai, R S N; Bagavathi <br/><br/>
Modern marketing: Principles and practices 

 - 2 
 -  S Chand & Co. Ltd., New Delhi  2003 
 - 390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  PIL-M2