Gupta, S L & Ratna, V V <br/><br/>
Marketing of services an indian perspective text and cases 

 -  Wisdom Publications  2005 
 - 346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial Management
<br/><br/><label>Dewey Class. No.: </label>658.15  GUP-M