Clow Kenneth <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications 

 - 3 
 -  Pearson Education  2007 
 - 537 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising & public relations
<br/><br/><label>Dewey Class. No.: </label>PG 659  CLO-I3