Rajiv Lal, John A. Quelch and Kasturi V Rangan  <br/><br/>
Marketing Management : text and cases 

 - New Delhi  Tata McGraw Hill Education  2005 
 - 812p.  ill.  22cm 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8 LAL-M