000 00384nam a2200145Ia 4500
008 170207s9999 xx 000 0 und d
082 _aPG 659.1 KIR-A
100 _aKirkpatrick, C A
245 _aAdvertising mass communication in marketing
260 _bHoughton Mifflin Company, Boston
260 _c1959
300 _a638
650 _aAdvertising management
942 _cBOOKS
999 _c10151
_d10151