000 00370nam a2200145Ia 4500
008 170207s9999 xx 000 0 und d
082 _a658.8 KOL-S
100 _aKollat, David T, et al.
245 _aStrategic marketing
260 _bHolt, Rinehart & Wintson, Inc., New York
260 _c1972
300 _a548
650 _aMarketing management
942 _cBOOKS
999 _c18085
_d18085