000 00380nam a2200157Ia 4500
008 170207s9999 xx 000 0 und d
082 _aPG 658.8 PAR-M3
100 _aPark, C Whan; Zaltman, Gerald
245 _aMarketing management
250 _a3
260 _bDryden Press, Chicago
260 _c1987
300 _a656
650 _aMarketing management
942 _cBOOKS
999 _c29150
_d29150