000 00346nam a22001577a 4500
020 _a9788121940016
082 _a659.1 RUC-A
100 _aRuchi Gupta
245 _aAdvertising Principles and Practice
250 _a2
260 _aNew Delhi
_bS Chand
_c2016
300 _a402
365 _b350
_cINR
650 _aCommerce
942 _2ddc
_cBK
999 _c55163
_d55163