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020 _a9788126563531
082 _a658.83 DAV-M
100 _aDavid A Aaker
245 _aMarketing research
250 _a11
260 _aNew Delhi
_bWiley Eastern
_c2017
300 _a647
365 _b849
_cINR
650 _aCommerce
942 _2ddc
_cBK
999 _c55212
_d55212