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Services marketing: Integrating customer focus across the firm

Zeithaml, Valarie A; Bitner, Mary Jo

Services marketing: Integrating customer focus across the firm - TATA McGraw-Hill Publishing Co., New Delhi 2000 - 620

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: PG 658.8 ZEI-S

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Services marketing: Integrating customer focus across the firm