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Marketing Management : text and cases

Rajiv Lal, John A. Quelch and Kasturi V Rangan

Marketing Management : text and cases - New Delhi Tata McGraw Hill Education 2005 - 812p. ill. 22cm

ISBN: 9780070603950

Subjects--Topical Terms:
Management
Marketing Management

Dewey Class. No.: 658.8 LAL-M

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Marketing Management : text and cases