Marketing Management : text and cases (Record no. 55827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a22001457a 4500 |
| 020 ## - ISBN | |
| ISBN | 9780070603950 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAL-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajiv Lal, John A. Quelch and Kasturi V Rangan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : text and cases |
| 260 ## - Publication | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 812p. |
| Other physical details | ill. |
| Dimensions | 22cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fatima Mata National College Library Kollam | Fatima Mata National College Library Kollam | PG Section | 04/02/2022 | 895.00 | PG 658.8 LAL-M | 081816 | 04/02/2022 | 04/02/2022 | BOOKS |